Principal, Spring Creative
From early days of creating elaborate plots for Barbie and her friends to live out in their townhome, Susan’s been passionate about storytelling. Her desire to help clients deliver messages in a compelling way inspired her to found Spring Creative in 2005. A writer, director and producer, Susan’s combination of creative vision and Midwest practicality has helped a range of clients meet their communication goals.
Before founding Spring Creative, Susan spent 10 years at Edelman, the worlds largest independent Public Relations firm. There she rose from a Staff Producer to Executive Vice President of the video and multimedia creative group. The PR world helped Susan hone a talent for telling persuasive stories succinctly – on time and on budget.
In the years prior to Edelman Susan produced stories in Detroit, Michigan for the automotive industry. This would prove to be valuable experience in both conceptualizing high-end creative pieces and getting them completed in complex corporate landscapes.
Susan and her team have won numerous industry awards and regularly receive client compliments. In addition to her creative leadership, Susan brings her clients boundless positive energy and attention to every detail. Like any great storyteller, Susan is ever devoted to creating unique new chapters.